Privacy Policy

Last updated: 18/12/2025

Reform Rentals (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website or services.

We operate a Pilates reformer rental service across England.

1. Information We Collect

We may collect and process the following data:

Personal Information

• Name
• Email address
• Phone number
• Billing and delivery address
• Payment information (processed securely via third-party providers)

Technical Information

• IP address
• Browser type and version
• Device information
• Website usage data (via cookies)

2. How We Use Your Information

We use your data to:

• Process bookings and payments
• Deliver and collect Pilates reformer machines
• Communicate with you about your rental
• Provide customer support
• Improve our website and services
• Meet legal and regulatory obligations

We will never sell your personal data to third parties.

3. Legal Basis for Processing Data

Under UK GDPR, we rely on the following lawful bases:

• Contractual necessity – to fulfil your rental agreement
• Legal obligation – for accounting and tax purposes
• Legitimate interests – improving our services and communications
• Consent – where required (e.g. marketing emails)

4. Data Sharing

We may share your data with:

• Payment processors
• Delivery and logistics partners
• Website hosting and IT service providers

All third parties are required to handle your data securely and in compliance with UK data protection laws.

5. Data Storage & Security

We take appropriate technical and organisational measures to protect your data against loss, misuse, unauthorised access, or disclosure.

Your data is stored only for as long as necessary to fulfil the purposes outlined in this policy or to meet legal requirements.

6. Your Rights

You have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Withdraw consent at any time

To exercise your rights, contact us at:
Email: reformrentals@outlook.com

7. Cookies

Our website uses cookies to improve user experience and analyse website traffic. You can manage or disable cookies through your browser settings.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Reform Rentals
North West England
Email: reformrentals@outlook.com